from MARIA MACHARIA in Nairobi, Kenya
NAIROBI – GLOBAL companies are tapping into the phenomenal growth of Africa’s gaming industry, which is projected to more than double to $642 million by 2021.
It is currently valued at over $310 million.
Africa’s booming video game industry comes as a result of the expanding mobile phone adoption across the continent with clear opportunities for gaming companies to reach new consumers.
Early this week, DT One, a leading global provider of mobile top-up solutions, mobile rewards and airtime credit services, announced its selection as the technology partner for Nazara Technologies, a leading global gaming company, to help grow its user base across Africa through the distribution of mobile airtime and data rewards.
Nazara kicked off their launch in Kenya, and have integrated their games into gaming lounges.
As a result of the partnership , Nazara’s customers can receive the gift of connectivity and use their airtime to call, text and access the internet to stay better connected.
Manish Agarwal, Nazara Chief Executive Officer, said the company aimed to drive user engagement and acquisition, and, through DT One’s network and smart solutions, they would be able to incentivise customers with mobile airtime and data.
“We will first roll this out across Africa and then plan to expand globally and reach consumers across emerging markets,” Agwaral said.
DT One’s network spans across 160 countries with access to over 550 mobile operators globally.
It will expand the service in other African, Middle East and Asia-Pacific markets. This roll-out is expected to take place across 2020.
“We’re thrilled to partner with Nazara to deliver our innovative mobile reward and incentives solution to their customers on a global scale,” Krishnadeep Baruah, DT One regional Vice President, said.
– CAJ News