JOHANNESBURG – SAMSUNG will showcase products selected specifically for the unique needs of African customers when the annual Africa Forum makes a return to continent this week.
The forum will take place between Wednesday and Friday at the Cape Town International Conference Centre (CTICC) in South Africa.
With the expected continuous growth of this market in 2017, Samsung Electronics aims to lead the continent’s development in the consumer electronics space, executives are making the most of the Samsung Africa Forum 2017 is to demonstrate Samsung’s smart technology products and innovative designs for the year ahead.
“Samsung’s goal is to inspire the world and create the future with innovative technology and creativity, thanks to a deep understanding of what people really need and want,” says Michelle Potgieter, Director: Brand Marketing and Communications at Samsung South Africa.
“The Forum will help us to achieve our goal of enriching our customer’s lives, while contributing to socio-economic prosperity across Africa and supporting a sustainable environment for us all.”
The theme of the eighth edition of the Samsung Africa Forum is “One Pride, representing how Samsung and its partner network continue to work together to be the leadersin the region’s consumer electronics market.
The last edition was held in Monaco where the electronics make unveiled its line-up of SUHD TVs and latest additions to its audio product line-up. For the first time at Samsung Forum, Samsung showcased its Corporate Citizenship initiatives in Africa.
– CAJ News