LAGOS – MTN Group Executive Chairman, Phuthuma Nhleko, has commended MTN Nigeria after it was adjudged the most valuable brand in the country.
The results of the recently released 2016 Top 50 Brands survey, place MTN Nigeria ahead of many renowned local and international brands.
The survey gauges brands based on the Brand Strength Measurement (BSM) Index, which uses basic qualitative factors to test the strength or weakness of a brand, including consumer’s familiarity with the brand, quality elements a brand possesses, market/category leadership, innovation, spread and corporate social responsibility initiatives.
“Well done to our team in Nigeria,” said Nhleko.
He said being named the most valued brand was an honour for MTN, because it spoke to how the company is viewed by customers and the impact that we have in their lives.
Following a difficult period, the company has something to celebrate.
It is still reeling from a heavy fine of over $3 billion for failure to deregister non-compliant subscribers.
It has also been accused of externalising $14 billion, which it has refuted.
“In spite of recent difficulties, the MTN Nigeria team continues to focus on finding ways to enhance and brighten the lives of our customers and this acknowledgement is a positive reflection of these ongoing efforts,” said Nhleko.
– CAJ News