ACCRA – WHAT is dubbed the world’s first solution for real-time reactivation of dormant subscriber identity module (SIM) cards has been launched in Ghana.
LinqUs SIM Reactivation, launched by Gemalto, allows operators to seamlessly reconnect lost prepaid subscribers at a fraction of normal acquisition costs.
Gemalto is a prominent firm in digital security.
Its latest innovative platform is designed to support customer experience management strategies by easing the re-acquisition process.
Lapsed subscribers can reuse their old SIM to instantly rejoin a network, anytime and anywhere. LinqUs SIM Reactivation automatically detects and reactivates customers trying to use an expired SIM.
It also retains churned subscribers’ profile data, giving operators the opportunity to propose tailor-made offers, such as voice/data plans and phone number selection, based on detailed understanding of individual requirements.
Sherry Zameer, Senior Vice President, Africa Sales at Gemalto, says mobile network operators (MNOs) in Ghana are faced with significant challenges as a result.
“How do they retain customers in such a competitive environment? How can they “re-connect” with former customers, and reactivate their SIMs on the network?”
Zameer says, “Gemalto’s SIM Reactivation solution will enable MNOs to do just that – seamlessly.”
Research by GSMA reports that in 2016, most of the Ghanaian telecom SIM market is prepaid (97,46 percent).
The research findings also prove that the country is also facing Multi SIM phenomenon challenge with on average 1,78 SIM cards per user.
– CAJ News